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  1. Our story

    Our story

    Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993.

    Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.

    By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.

    From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand.

    Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.

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  2. Sugar plastic

    Sugar plastic

    A sweet approach to the plastic problem

    Right now, climate change and plastic pollution are two of the biggest challenges we all face. Recently we’ve noticed that more people are talking about the plastic problem – which is great - because it’s an issue that needs to be tackled.

    Since ecostore started in 1993, we’ve been committed to making products that are safer for people and our world. This philosophy goes hand in hand with ensuring we create packaging that is as sustainable as possible – it’s hugely important to us and we take this responsibility very seriously.

    Most plastic is made from non-renewable petrochemicals. The extraction process and conversion into plastic releases carbon into the atmosphere, adding to climate change. So, a number of years ago we challenged ourselves to find a packaging alternative that is safer for our planet.

    And we found one. It's plastic made from sugarcane.

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  3. Our palm oil policy

    Our palm oil policy

    Our commitment to sustainable palm oil

    ecostore is committed to using certified sustainable palm oil as it is a healthier and safer alternative to petrochemicals. It requires significantly less land than coconut for an equivalent yield. Our target is to achieve traceability back to the palm oil mills of our suppliers. While we believe certified sustainable palm oil is the best option for now, we are also keeping a watching brief on alternative developments such as oil derived from algae.

    Our policy on sustainable palm oil can be found on pages 26-31 of our 2018 Sustainability Report

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  4. Safer for you and our world

    Safer for you and our world

    If you want home, body and baby care products that are safer for you, your family and our world - you’ve come to the right place.

    We make it easy to choose safer, effective products to care for your family’s home and health – made with respect for the environment. What’s important to you matters to us too. That’s why our household cleaners, laundry, body care, skincare, baby care and oral care products are cruelty free, and made from naturally derived ingredients, selected because they are safer and more sustainable. Our products are made with care, and designed by our world-class research and development team to be effective. It’s all part of our mission to make the world a safer place, one person, and one home at a time. Will you join us?

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  5. Meet the team

    We’ve been building a team of passionate and skilled people since we started in 1993.

    With feet on the ground on both sides of the Tasman, we have 40 staff in sales and marketing, research and development, and finance and administration, along with over 50 more at our New Zealand based manufacturing facility. And we’re represented in key Asian markets.

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  6. Our ingredients

    Our ingredients

    Safer for you and our world

    We’re continually innovating to improve our products to achieve the highest health, safety and performance standards. We use trusted international resources such as the EWG Skin Deep® Cosmetic Database to help us assess the safety of every ingredient.

    We're also committed to using sustainable palm oil and palm derivatives.

    Since ecostore began, we’ve had thousands of customers tell us that after using our products their eczema has cleared up, their asthma is getting better, they don’t sneeze when they’re cleaning their home, or their skin rash has gone.

    To find out more about the ingredients we put in our products – and those we leave out – visit our Ingredients Index.

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  7. Performance without compromise

    Performance without compromise

    Our products are independently tested to ensure excellent results and an effective clean, without harmful chemicals. We thoroughly test our products in the lab and in-house to make sure you’ll love them. Continually improving our product formulas is an important part of what we do.

    But don’t just take our word for it… we’ve also been rated above other brands by research organisation Canstar Blue for our Laundry Liquid (2019), Laundry Powder (2019) and Bathroom & Shower Cleaner (2018). Plus, we were voted first by consumers in the NZ ‘Best in Beauty’ 2018 and 2019 awards.

    Find out more about how we concentrate our formulas to deliver you value for money.

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  8. Our artists

    Our artists

    Supermarket shelves are home to a dazzling array of brightly coloured products. We like to do things a bit differently at ecostore - like our product formulations, our packaging is simple and elegant. We've created it along with other key aspects of our brand in collaboration with this talented and creative group.

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  9. Value for money

    Value for money

    We believe safer, healthier products shouldn’t have to be more expensive. Which is why our products are concentrated to make a little go a long way.

    Using ecostore products, it costs less to clean your dishes in the dishwasher and do your laundry.

    In 2018, New Zealand advocacy group Consumer put 13 dishwasher tablets to the test to find out which offered better performance and value. Our Dishwasher Tabs performed brilliantly against the big brands, ranking 4th overall, doing a great job for a great price.

    Here’s our cost per wash vs the market leader (based on NZ Supermarket pricing, Sept 2018):

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  10. Love me or your money back

    Love me or your money back

    Haven't tried our products before? Feel free to give them a go, with our risk free guarantee.

    We hope you love our products – but if there’s anything you don’t like about something you’ve bought from us, we’ll gladly give your money back.

    If you’d like to make a claim, please get in touch at or call our customer services team (NZ 0800 33 55 33, AU 1800 236 774). Read below for our full terms and conditions.

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