What does B Corp™ stand for?
B Corp (short for Certified B Corporation) is the term used for any for-profit entity (i.e. a business) certified by the non-profit B Lab as voluntarily and verifiably meeting higher standards of transparency, accountability, and performance.
Why did ecostore become a B Corp?
We’ve always been led by strong values, to be better for people and the planet. Becoming a B Corp is our commitment to balance purpose and profit and use our business as a force for good. This gives us a formal framework for measuring our impacts in all areas (not just our strengths) and gives us a clear pathway for continuous improvement.
How hard is it to become a B Corp?
The certification process is rigorous and has taken us almost two years, and asking ourselves many challenging questions. About everything from who we bank with (and how responsible and transparent they are) to measuring how many of our employees in management positions identify as female, or from minority groups (69% and 30%+, by the way). Every answer has to be backed up by documented, verifiable proof. We realised a lot of things that – since we’ve grown from a small company – we’ve been doing informally. The journey towards certification has helped us formalise a lot of these elements (like implementing a Code of Conduct for our supply chain), and set clear, measurable goals for what we want to improve next.
What is your B Corp score?
Now that you are a B Corp, what’s next?
We know we’re not perfect, and are constantly on a journey to improve the way we do business and the difference we can make in the world. We’ve got lots of products and a complex global supply chain, which makes changing our systems quite challenging. But becoming a B Corp has galvanised our commitments to be better for people and the planet. We’ll keep working to increase our score, which will help us stay accountable, measure our impacts, and chart a course for continuous improvement.
Who are other B Corps?
Patagonia, Allbirds, Ben and Jerry’s, The Honest Company, Kiwibank, Bank Australia, Etsy, Seventh Generation, Warby Parker to name a few.