Harakeke (Phormium tenax) is New Zealand’s native flax, prized for its soothing and deeply hydrating properties. Similar to aloe vera, the clear gel from its leaves helps condition, calm and replenish the skin. Rich in natural compounds such as humectant D-Xylose and pH-balancing D-Glucuronic acid, harakeke supports healthy, hydrated skin. Grown abundantly across Aotearoa, it’s a renewable, low-impact plant that can be sustainably harvested without harming the environment. Used for generations by Māori to support healing and care, harakeke remains a valued part of Aotearoa’s natural heritage.