Keeping your world beautiful
In a sector that’s known for single-use plastics, we’ve spent three decades working towards more circular ways to contain our formulations.
Our packaging approach
Reduce
We’re always looking for new ways to help you bring less plastic into your home - from dish bars to soaps and hair care bars. We’ve removed laundry scoops and made cleaner concentrates in smaller bottles to help reduce unnecessary packaging.
Reuse
Refilling is now more convenient than ever, at one of our many Refill Stations around New Zealand. You can also create your own refill station at home with our bulk sizes so you can reuse the smaller bottles over and over again.
Recycle
We aim to make as much of our packaging as recyclable as possible. Our bottles are made from HDPE 2 – with a mix of Bio Plastic (plastics made from plants) and recycled material. HDPE is a high value plastic that is readily recycled in kerbside collections.
You can find out more about our use of palm in our Sustainability Report.
*Materials by weight, 2022. Informed estimates based on ingredient purity and origin information from suppliers.
Saving truckloads of virgin plastic
*Some bulk formats (4.5kg, 5kg and 20L) are made from standard HDPE for durability. We’re working on this.
recycled plastics
We transitioned our 5L and 5kg bulk containers to 50% recycled plastics in October 2024, with an estimated virgin plastic saving of 12,000kg annually.
Check bottle for how to best recycle
Making recycling easier for everybody
Look out for the ARL (Australian Recycling Label programme) on-pack icons as they’re designed to take the guesswork out of recycling. We’re in the process of adding the ARL icons to all of our packaging.
Recycle right
Collaborating for a circular economy
We work with third party organisations that support our packaging efforts.
FSC certified
We use FSC certified paperboard produced from sustainably managed forests.
ANZPAC
We’re working towards a circular economy for plastics as a founding member and signatory to the Australian, New Zealand and Pacific Islands Plastics Pact ANZPAC
Packaging Forum
We’re members of the Packaging Forum, collectively working towards making all packaging in Aotearoa New Zealand reusable or recyclable.
Soft plastics
We are part of the Soft Plastics Recycling Scheme, helping New Zealanders to dispose of their soft plastics sustainably.
