Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993.
Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.
From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand.
Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.
The seed of ecostore is planted at an ecovillage in Northland, New Zealand.
Ahoy! Our flagship store launches in Auckland – the city of sails – offering refills and bulk products.
We go super, launching into New Zealand supermarkets with our cleaning and dish products.
We start making ecostore products at our own Auckland factory Eco Tech Solutions.
G’day mate! We leap across the ditch and launch in Australia.
2009 – 2010
The Sustainable Business Network names ecostore Most Sustainable Business (2 years in a row!)
2010 – 2012
Our manufacturing facility is the first in Australasia to be certified as CarboNZero, ISO9001 (Quality Management), ISO14001 (Environmental Management), and Enviromark Diamond - the highest NZ level of environmental accreditation. Our Laundry and Dish products also get the Environmental Choice tick.
2011 – 2014
All our products are certified Child Labor Free, Cruelty Free, and endorsed by PETA. Our dish range is also certified as Kosher.
2012 – 2013
Our laundry products win New Zealand’s Canstar blue award for Most Satisfied Customers – 2 years running. Choice!
Our new sugar plastic bottles – made from renewable sugarcane for a lower carbon footprint and 100% recyclable – win the NZ Sustainable Business Network Award. Sweet as!
Good Soap for a Good Cause – our healthy fundraising option for schools, sports teams and community groups – raises $76,000 for good causes in the first year!
2014 – 2016
We launch in Asia, and bring eco-friendly products to China, Singapore, South Korea, Malaysia, Taiwan and Japan.
Whoop – our second Green Ribbon Award for sustainable business leadership. Way to grow!
We launch in Hong Kong, Malaysia and the Philippines.
Kiwis can now refill their favourite ecostore products at 50+ green stores across New Zealand. SKIN by ecostore, Extra Clean Laundry and Kids all make their debuts.
Happy birthday (25 years!) We launch an Oral Care range for naturally healthy gnashers. Ultra Sensitive is Dermatologically Tested and endorsed by Sensitive Choice. Ecostore Bathroom & Shower Cleaner takes out the Canstar Blue Award, and Rose & Geranium Body Wash wins a Bauer Best in Beauty Award.
Our Dish Liquid packs start using recycled plastic, we’re Halal certified and we launch our first refill station in Australia. Double win - both our Laundry Liquid and Laundry Powder win the Canstar Blue Award.