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From composting and organic gardening tips to wholesome recipes and help around the house. Explore, learn and be inspired by our community of sustainability, health and wellness warriors.

  1. Meet the team

    We’ve been building a team of passionate and skilled people since we started in 1993.

    With feet on the ground on both sides of the Tasman, we have 40 staff in sales and marketing, research and development, and finance and administration, along with over 50 more at our New Zealand based manufacturing facility. And we’re represented in key Asian markets.

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  2. Our story

    Our story

    Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993.

    Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.

    By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.

    From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand.

    Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own Toitū net carbonzero certified factory in Auckland and share them with the world.

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