- Approved by Sensitive Choice®
- Free from fragrance and colourants
- Safer for those with allergies or asthma
- Ideal for baby clothes
- Cruelty Free
- GE Free
- Greywater Suitable
- Made in NZ
- Septic Tank Suitable
- Vegan
Ingredients
When developing our products, we check all our ingredients against international safety standards.
If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.
What we put in
What we leave out
PERFORMANCE
Formulated from plant-based ingredients and independently tested to ensure excellent results and an effective clean, while minimising environmental impact.
NEW FRONT LOADERS
You may need to run an empty first cycle in your machine with a dose of detergent. Our Laundry Liquid is not suitable for this first cycle. It contains eco-surfactants which are naturally high foaming. We suggest using our laundry powder for the first wash.
RECYCLED AND SUGAR PLASTIC
Our bottles contain a mix of sugar plastic (a renewable, recyclable plastic that captures CO2 as it grows) and locally sourced recycled plastic. Note: our bulk containers (5L) are standard HDPE plastic.
SAFER FOR OUR ENVIRONMENT
Approved by NZ's premier eco-labelling authority Environmental Choice (Licence No. 5819160). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, the water from your laundry can safely be re-used on your flower gardens, lawns and trees. Suitable for septic tanks.
SUSTAINABLE MANUFACTURING
Our Ultra Sensitive Laundry Liquid is made in NZ to the strictest environmental standards in our ISO 14001:2015, Toitu enviromark diamond and Toitu net carbonzero certified factory.
DIRECTIONS FOR USE
Standard load (1 cap) = 35ml. Large load (1½ caps) = 52.5ml. Handwash (½ cap) = 17.5ml. Machine washing: add 1 to 1½ capfuls to the detergent dispenser and set to your preferred cycle. Hand washing or soaking: add ½ a cap to warm water and rub a small amount directly onto stains. Use with ecostore Ultra Sensitive Fabric Softener to keep clothes soft and gentle on skin. If very dirty, soak clothes overnight or use ecostore Laundry Soaker & Stain Remover. Always check clothing instructions and test colour fastness. Do not soak zips or metal buttons. All detergents have an effect on the environment. Always use the correct dose for maximum efficiency and minimum environmental impact. Recommended washes per pack: 500ml = 14 washes, 1L = 28 washes, 2L = 56 washes, 4L = 112 washes, 5L = 140 washes, 20L = 560 washes.