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Medium Toothbrush

Designed to care for teeth and gums - ergonomically designed to clean hard to reach places. The hollow handle is 100% recycled plastic and the bristles are made from carbon-reducing, plant-based plastic.
  • Streamlined head and effective handle

  • 100% recycled and recyclable cardboard

  • Free from BPA, PVC and Phthalates
NZD$5.79
  • BPA Free
  • Cruelty Free
  • PVC Free
  • Recycled Plastic
  • Vegan

Ingredients

When developing our products, we check all our ingredients against international safety standards.
If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.

COLOUR OPTIONS

We'll randomly choose a colour for you from our green or blue handle options.


DIRECTIONS FOR USE

For best results brush at least twice a day after meals with your favourite ecostore Toothpaste.


RECYCLE YOUR TOOTHBRUSH

Post the used toothbrushes back to us and we'll turn them into something useful (NZ only). Find out more.

SAFER FOR OUR ENVIRONMENT

These toothbrushes come in plastic-free packaging, made from recycled cardboard that is 100% recyclable. They feature a hollow handle made from 100% recycled plastic and plant based bristles made from vegetable castor oil. While you can't put them out in your kerbside recycling due to the bristles, you can recycle them via our online programme.

SUSTAINABLE MANUFACTURING

Made by our manufacturing partner and certified to the highest European standards of energy efficiency in accordance with the Swiss SIA 386.110 and the European EN 15232.

Customer reviews

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Frequently asked questions

If you’d like to find out more about another topic or can’t find what you’re looking for here, please check out our full FAQ list.

What % natural are ecostore oral care products?
ecostore Adults toothpaste is 100% made from plant and mineral based ingredients and ecostore mouthwash is over 96%.

 

What is magnolia bark extract?
Derived from the bark of the magnolia tree, magnolia bark extract is used in traditional medicine for its antibacterial and anti-inflammatory properties. In toothpaste, it can help to combat bacteria that cause plaque, decay and gum disease, promoting a healthier oral environment.
What is Kanuka oil?
Harvested from the NZ native plant, Kanuka. Shown to have antibacterial properties. In toothpaste, it can help to fight oral bacteria and reduce inflammation, promoting gum health and preventing cavities.
What is Propolis?
Propolis, a resinous substance produced by bees, is rich in antioxidants and antimicrobial compounds. Propolis helps to inhibit the growth of bacteria and prevent plaque formation. In toothpaste, it provides a natural shield for your teeth and gums, promoting long-term oral health and preventing bad breath. It also provides a unique taste to our toothpaste.
Why is baking soda used in the whitening toothpaste?
Baking soda is an alkaline substance capable of neutralizing acids. As such, it prevents tooth decay by neutralizing the acids produced by bacteria in the mouth. It also neutralizes acidic components of common teeth staining chemicals - such as the colour in tea and red wine, and lessens their staining effect. Baking soda is one of the least abrasive forms of teeth cleaning, and does not harm enamel as much as abrasive substances in some toothpastes such as silica.
What is xylitol?
Xylitol is a natural sweetener derived from the fibrous parts of plants and used in our toothpaste primarily as a flavour. It also has the benefit of preserving the product. Xylitol inhibits the growth of the bacteria that cause cavities. It does this because these bacteria cannot utilize xylitol to grow.
What is fluoride?
Fluoride is a natural mineral that is naturally found in some foods and both fresh water and sea water. When processed and included in toothpaste, it is proven effective at preventing tooth decay and cavities.
What does fluoride do?

Fluoride has 2 functions:

1) Protecting the teeth from acid attacks from plaque bacteria and sugars in the mouth. These acids can erode tooth enamel and damage your teeth.

2) Strengthen and repair enamel through “remineralisation” of weak spots.

Why does ecostore use fluoride?

There is growing consumer demand for naturally-derived toothpastes with fluoride, due to fluoride’s proven effectiveness with preventing cavities.

What type of fluoride does ecostore use?

We use sodium monofluorophosphate. It effectively prevents tooth decay, when formulated correctly and used as directed. It strengthens tooth enamel by preventing demineralisation, and enhancing the remineralisation of potential weak spots.

How is fluoride made?

Though fluoride is found in nature, it needs to be refined through a chemical process to be used in toothpaste.

How much fluoride do you put in? And why?

We use the industry standard sodium monofluorophosphate at 0.76% w/w (1000 parts per million), proven to support cavity protection and strengthen enamel.

How can a fluoride toothpaste support my oral health?

Preventing cavities. Firstly, through enamel remineralisation: when the enamel on your teeth absorbs fluoride, it attracts minerals to help keep them hard. Secondly, by converting some hydroxyapatite to fluoroapatite, which is much more acid resistant and protects against cavities. When used as directed, fluoride in toothpaste is effective at cavity protection and strengthening enamel.

Why does ecostore sell fluoride and fluoride-free toothpastes?

We respect your right to choose what’s right for you and your family, so we wanted to give you the choice of naturally-derived toothpastes that either contain fluoride, or are fluoride-free.

What is triclosan?
Triclosan is an ingredient added to many personal care products including toothpaste, mouthwashes and soaps as an ‘antimicrobial’ to kill off bacteria and other microbes. Triclosan has been shown to be very irritating to the eyes, skin and respiratory system. It is slow to biodegrade and is also toxic to and can bio-accumulate in aquatic organisms. There is concern about many chronic health effects of triclosan, including hormone disruptance, immune system effects, developmental and fertility effects. The Food and Drug Administration (FDA) have banned its use in antibacterial soaps in the US. It is still used in many products available for sale across the counter in NZ. We do not use triclosan in any of our products.
What is SLS?
Sodium Lauryl Sulfate (commonly known as SLS) is a detergent and surfactant widely used in many mainstream personal hygiene products such as shampoos, toothpastes, mouthwashes, bodywash and soaps - used to make products foam. SLS has been found to be irritating to skin. We do not use SLS in any of our products.
What are pthalates?
Phthalates are carcinogenic chemicals often used in plastics to make them flexible. Our oral care range does not contain pthalates.
What is sodium saccharin?
An artificial sweetener. Our oral care range including toothpastes and mouthwash is sodium saccharin free.
What are the bristles made out of?
Our plant based bristles are made from fully renewable, vegetable castor oil.
Is the toothbrush recyclable?
No. Most toothbrushes are not recyclable because of the multiple components to the brush - handle, bristles and staples which cannot be easily seperated to go through curbside recycling schemes. ecostore has designed it’s own recycling scheme in order to recycle its oral care products - go to ecostore.com/recycle for more info.
What is the toothbrush packaging made out of?
The cardboard is made with recycled paper and is plastic free.
Is the packaging recyclable?
Yes. The oral care packaging is 100% recyclable, except for the toothpaste tubes. ecostore has designed it’s own recycling scheme in order to recycle its toothpaste tubes - go to ecostore.com/recycle for more info.
How does the whitening toothpaste whiten teeth?
The toothpaste uses baking soda as gentle abrasive to reduce stains and whiten teeth.
What is the flavour?
All variants are mint - using natural essential oils peppermint, spearmint and clove leaf.
Does the toothpaste have a preservative?
It does not have any specific preservative added. A combination of essential oils and other ingredients (including xylitol) helps to prevent microbial contamination.
Is the toothpaste sugar free?
Yes. There is no added sugar (no added sucrose) in our toothpaste. Stevia is used as a natural sweetener in the Adults range.
What is the shelf life?
The shelf life of the toothpaste is 3 years. The shelf life of the mouthwash is 2 years
Is the toothpaste tube recyclable?
No. The toothpaste tube has a laminated barrier for protection because of the strength of the natural essential oils (flavour) in the product, and the barrier helps to prolong the product’s shelf life. Unfortunately, the aluminium and plastic needs to be separated which current recycling programs in NZ cannot collect. You can send it back to us! ecostore is collecting our oral care waste to recycle ourselves. Visit ecostore.com/recycle for more info.
Have you tested the products' performance?

We conducted the following efficacy testing on our toothpaste and mouthwash to ensure they worked:

1) There are four main bacteria found in the human mouth: Streptococcus sanguis, Porphyromonas gingivalis, Actynomyces viscosus and Streptococcus mutans. Our product has been shown to be effective in reducing the populations of these bacteria which are associated with plaque and tartar build up. Testing was carried out by an independent lab. (Antimicrobial study 2018, Eurofins Australia)

2) Our toothpaste has been shown to be effective in reducing the build-up of plaque. (In Vitro Plaque Growth Inhibition Study 2018, Intertek UK)

Is the oral care range dairy free?
Yes.
Is the oral care range Kosher?
No - unfortunately the factory which produces the toothpaste and mouthwash is not Kosher certified.
Is the oral care range vegan?
Yes, except the propolis toothpaste variant which comes from bees.
Can my kids use the Adult toothpaste?
Any age can use our toothpastes but some kids do find the mint flavour of our Adults toothpastes too strong and spicy.
Does the mouthwash have a preservative?
Yes. Potassium sorbate and sodium benzoate. These are both safe food-grade nature-identical preservatives.
Is the mouthwash sugar free?
No - we use sorbitol. Sorbitol is a sugar alcohol and occurs naturally in apples, pears, berries and other fruits.
What is the mouthwash bottle made out of?
The bottle is made from sugarcane (Carbon Capture™) plastic. The cap is made from Standard HDPE (recyclable).
Is the mouthwash bottle kerbside recyclable?
Yes!
Which products are not recyclable through kerbside collection?
Toothpaste tube and toothbrush.
Want to recycle? Here’s what to do.

1) Collect your empty ecostore toothpaste tubes and used ecostore toothbrushes.

2) Pop them in a standard envelope (make sure they’re clean and dry) and send to our freepost address (visit ecostore.co.nz/recycle).

3) Post the used tubes and toothbrushes back to us. We’ll make sure they are turned into something useful like a spanner for our 20L containers.

What will you do with the toothpaste tubes?
Our team collect all used toothbrushes and toothpaste tubes until we have a sufficient weight. We then send boxes to Terracycle who processes and recycles them into raw materials that can be reused instead of being sent to landfill.
What is sugar plastic?
We’re committed to making products that are safer for people and our world. So it’s natural, that we also look to continually improve our packaging. We wanted a sustainable alternative to petroleum-based plastic and we found one. It's plastic made from sugarcane. It comes from a completely renewable, sustainable source, and it’s 100% recyclable. Plus, the sugarcane we use for our packaging removes carbon from the atmosphere, which helps reduce climate change. We think that’s a pretty sweet start. Find out more.
Are your products tested on animals?
No, none of our products have been (or ever will be) tested on animals.
Are your products suitable for vegetarians?
Yes, all of our products are suitable for vegetarians.
Are your products suitable for vegans?
A lot of our products are vegan-friendly, however some of our products do contain goat's milk, Manuka honey, beeswax or propolis from bees. These ingredients are carefully selected and must meet certain criteria before we use them. They must be sustainably harvested and animal welfare assured.
Are your products GE / GMO free?
None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with organisations like Greenpeace that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our auto dish powders, dish tabs and laundry products are a result of genetically engineered micro-organisms.
Are your products organic?
No, our products are not organic. While we do work with our suppliers to try and trace our raw materials to source and of course work with suppliers that we know have strong ethical sourcing criteria we cannot currently claim organic as some of our ingredients do require chemical processing.  We do undertake continuous improvement and as new technologies become available we switch out those chemically processed materials for the most sustainable options.
Do any of your products contain alcohol?
Yes. Some of our products do contain Benzyl Alcohol which occurs naturally in apricots, snap beans, cocoa, cranberries, mushrooms and honey. It also occurs in some essential oils such as Jasmine and Ylang Ylang. We use it as a preservative to ensure our products are adequately protected from expiring. It's one of the few preservatives allowed in Ecocert certified products. It is a safe, globally approved and effective preservative that we believe is our best option for now and the near future.