Announcing the launch of our new Oral Care range

We are so pleased to announce the launch of our new oral care range - toothpaste, mouthwash and toothbrush. The new range uses safer, naturally derived ingredients and the toothbrush is made from plant plastic, ensuring they are safer for you and the world. This will be the only full range of naturally derived oral care products available in New Zealand supermarkets.

Our new toothpaste and mouthwash use magnolia bark extract and Kanuka oil, to help reduce plaque, prevent tartar build-up, fight cavities and protect against germs that cause bad breath. Natural essential oils including peppermint, spearmint, menthol and clove-leaf are used as an alternative to synthetic flavours to provide a long-lasting freshness.

There is growing consumer concern about the environment and health effects of some conventional products across many categories. For a while we've had consumers ask us for safer oral care products. We've listened and have created a range using naturally derived ingredients that are free from SLS, triclosan, fluoride and parabens. We're excited to now be able to share these products we've been working hard to develop with our consumers.

Testing was carried out by independent laboratories on the products to demonstrate the toothpaste and mouthwash's effectiveness in reducing the four main bacteria found in the mouth, which are associated with causing cavities, decay and gum disease. The toothpaste was also shown to be effective in reducing the build-up of plaque on teeth.

Find out more about the range here