Treat your hair to a refreshing daily cleanse, with New Zealand harakeke and jojoba to lightly nourish and hydrate. Our gentle, pH balanced, plant-based shampoo contains glycerin and betaine for naturally soft, healthy-looking hair. Balanced hydration for all hair types as part of a daily haircare routine.
- For all hair types
- Hydrating jojoba and New Zealand harakeke extracts
- pH balanced plant-based formula
- Silicone free, for shine without heavy build-up

Ingredients
When developing our products, we check all our ingredients against international safety standards.
If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.
What we put in
- Aqua
- Coco Glucoside
- Decyl Glucoside
- Dicaprylyl Ether
- Glycerin
- Glyceryl Oleate
- Sodium Chloride
- Sodium Lauroamphoacetate
- Benzyl Alcohol
- Citric Acid
- Dehydroacetic Acid
- Sodium Coco Sulphate
- Tetrasodium Glutamate Diacetate
- Phormium Tenax (Harakeke) Extract
- Betaine
- Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
- Hydrolyzed Jojoba Esters
- Parfum
- Citrus Aurantium Bergamia (Bergamot) Fruit Oil
- Citrus Aurantium Dulcis (Orange) Peel Oil
- Citrus Limon (Lemon) Peel Oil
- Eucalyptus Globulus (Blue Gum) Leaf Oil
- Eugenia Caryophyllus (Clove) Leaf Oil
- Juniperus Virginiana (Eastern Red Cedar) Oil
- Mentha Arvensis (Wild Mint) Leaf Oil
- Parfum (Essential Oil Fragrance)
- Pogostemon Cablin (Patchouli) Leaf Oil
- Santalum Album (Sandalwood) Oil
- Zingiber Officinale (Ginger) Root Oil
DIRECTIONS FOR USE
Massage gently into wet hair and scalp, then rinse thoroughly. For best results, use with ecostore Daily Hydration Conditioner.
PERFORMANCE
Our hair care is a breakthrough in beautifully healthy hair without compromise. Our Daily Hydration Shampoo gently cleans and restores shine.
RECYCLED & SUGAR PLASTIC
Our bottles contain a mix of sugar plastic (a renewable, recyclable plastic that captures CO2 as it grows) and locally sourced recycled plastic. Note: our bulk containers (5L and 20L) are standard HDPE plastic.
SAFER FOR OUR ENVIRONMENT
The ingredients in our Shampoo are suitable for your septic tank and are safer for the environment. With proper greywater systems in place, the water from your bath or shower can safely be re-used on your flower gardens, lawns and trees.
SUSTAINABLE MANUFACTURING
Our Shampoo is made in NZ to the strictest environmental standards in our ISO 14001:2015, Toitu enviromark diamond and Toitu net carbonzero certified factory.