ecostore milestones



The seed of ecostore is planted at an ecovillage in Northland, New Zealand.



Ahoy! Our flagship store launches in Auckland – the city of sails – offering refills and bulk products.



We go super, launching into New Zealand supermarkets with our cleaning and dish products.



We start making ecostore products at our own Auckland factory Eco Tech Solutions.



G’day mate! We leap across the ditch and launch in Australia.


2009 – 2010

The Sustainable Business Network names ecostore Most Sustainable Business (2 years in a row!)


2010 – 2012

Our manufacturing facility is the first in Australasia to be certified altogether as CarboNZero, ISO9001 (Quality Management), ISO14001 (Environmental Management), and Enviromark Diamond - the highest NZ level of environmental accreditation. Our Laundry and Dish products also get the Environmental Choice tick.


2011 – 2014

All our products are certified Cruelty Free, and endorsed by PETA. Our dish range is also certified as Kosher.


2012 – 2013

Our laundry products win New Zealand’s Canstar blue award for Most Satisfied Customers – 2 years running. Choice!



Our new sugar plastic bottles – made from renewable sugarcane for a lower carbon footprint and 100% recyclable – win the NZ Sustainable Business Network Award. Sweet as!



Good Soap for a Good Cause – our healthy fundraising option for schools, sports teams and community groups – raises $76,000 for good causes in the first year!


2014 – 2016

We launch in Asia, and bring eco-friendly products to China, Singapore, South Korea, Malaysia, Taiwan and Japan.



Whoop – our second Green Ribbon Award for sustainable business leadership. Way to grow!



We launch in Hong Kong, Malaysia and the Philippines.



Kiwis can now refill their favourite ecostore products at 50+ green stores across New Zealand. SKIN by ecostore, Extra Clean Laundry and Kids all make their debuts.



Happy birthday (25 years!) We launch an Oral Care range for naturally healthy gnashers. Ultra Sensitive is Dermatologically Tested and endorsed by Sensitive Choice. Ecostore Bathroom & Shower Cleaner takes out the Canstar Blue Award, and Rose & Geranium Body Wash wins a Bauer Best in Beauty Award.



Our Dish Liquid packs start using recycled plastic, we’re Halal certified and we launch our first refill station in Australia. Double win - both our Laundry Liquid and Laundry Powder win the Canstar Blue Award.