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Ultra Sensitive Laundry Liquid 5L

5.0
Rated 5.0 out of 5 stars
15 Reviews

This concentrated formulation works in cold or warm water to easily lift out everyday dirt and stains, leaving washing beautifully clean and fresh. Formulated for sensitive skin and dermatologically tested. Please note, our taps and pumps are not included as standard with our bulk products and should be purchased separately if required.

Formulated from plant-based ingredients and independently tested to ensure excellent results and an effective clean, while minimising environmental impact.

  • Approved by Sensitive Choice®

  • Free from fragrance and colourants

  • Safer for those with allergies or asthma

  • Ideal for baby clothes

Volume 5L

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Love me or your money back guarantee

Love me or your money back guarantee

How to use
Standard load (1 cap) = 35ml. Large load (1½ caps) = 52.5ml. Handwash (½ cap) = 17.5ml. Machine washing: add 1 to 1½ capfuls to the detergent dispenser and set to your preferred cycle. Hand washing or soaking: add ½ a cap to warm water and rub a small amount directly onto stains. Use with ecostore Ultra Sensitive Fabric Softener to keep clothes soft and gentle on skin. If very dirty, soak clothes overnight or use ecostore Laundry Soaker & Stain Remover. Always check clothing instructions and test colour fastness. Do not soak zips or metal buttons. All detergents have an effect on the environment. Always use the correct dose for maximum efficiency and minimum environmental impact. Recommended washes per pack: 500ml = 14 washes, 1L = 28 washes, 2L = 56 washes, 4L = 112 washes, 5L = 140 washes, 20L = 560 washes.
Safer for you
Our Ultra Sensitive products are formulated to be gentle, yet effective. Approved by Sensitive Choice, they're a better choice for people with asthma, allergies or sensitive skin. When formulating our products, we use the precautionary principle. If there’s any doubt about an ingredient’s safety, we seek a safer alternative. We’re one of the only companies that lists what’s in every one of our products. So you can make informed decisions about the everyday home and body care products you buy for you and your family.
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Sustainable manufacturing

This product is made in NZ to the strictest environmental standards in our ISO 14001:2015, Toitū enviromark diamond and Toitū net carbonzero certified factory.

Sustainable packaging

Our 5L containers are made from 50% locally sourced recycled plastic.

Safer for our environment

Approved by NZ's premier eco-labelling authority Eco Choice Aotearoa (Licence No. 5819160). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, any water from your laundry, bath, shower or basin can safely be re-used on your flower gardens, lawns and trees. Suitable for septic tanks.

15 reviews
  • JM
    Joelle M.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Gentle on skin

    It’s one of the only laundry detergents my baby’s sensitive skin doesn’t react to. He’s got eczema and everything else flares it up but this one doesn’t irritate his skin at all. It also cleans our clothes really well and it’s become the only one i use for the whole family’s clothes.

  • AW
    alice w.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Laundry liquid

    Very economical. Lovely product

  • AG
    abby g.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    No perfume-good

    It’s nice having no scent in my clothes. They just smell clean instead of perfumed. Sensitive members of my family and also many clients appreciate the ultra sensitive approach of non perfume

  • KH
    Karen H.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Sensitive

    This is the only washing liquid I use wish you guys could do a black wash for sensitive skin

  • TH
    Tayla H.
    Flag of Australia
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Best of the best!

    The only liquid we use for my whole family’s clothing and linens, my little girl has super sensitive skin and this has completely helped with that!