Our ingredients

Plant and mineral-based ingredients

It can be really hard to know what’s in the products you buy every day to care for your skin or to clean your home, which is why we’ve worked really hard to make products you can trust. We carefully select gentle plant and mineral-based ingredients that let you and your family leave nasty chemicals out of your home.

What you put on your skin is just as important as what you eat, and should be just as nourishing. And when it comes to cleaning your home, you want high performance in a product that won’t leave harmful residues or artificial fragrance.

When formulating our products, we use the precautionary principle. If there’s any doubt about an ingredient’s safety, we seek a safer alternative. We’re one of the only companies that lists what’s in, (and not in) every one of our products. So you can make informed decisions about the everyday products you buy for your family and your home