Did you know that every year, Aussies use an astonishing 337 billion (yes, BILLION) litres of water for laundry? For perspective, that’s the equivalent of 134,800 Olympic-sized swimming pools.
Wow.
We may have formulated concentrated laundry products that use less water and require less carbon to produce and freight, but as always, we’re taking things a step further. We’re proposing that Aussies stop washing their clothes for a day. Because this little bit of good has the power to save 923 million litres of water* from going down the drain. Here’s what our CEO, Pablo Klaus, had to say on the subject.
“We believe that making small changes to embrace sustainable living sets off ripples that accumulate over time. Our newest initiative, No Laundry Day, aims to create a positive environmental impact by inspiring households nationwide to forgo laundry activities for a day.”
One less load per week = a little bit of good for the planet
The environmental footprint of a garment is reduced significantly by only washing it when it’s dirty or smells. This simple shift in attitude is super important, because laundry is one of the highest water consumption household activities, accounting for up to a quarter of your household water usage.
So why not get on board and give your washing machine a break on 20th October? Your clothes, and your world, will be glad you did.
Ask your friends to get on-board.
PS - The numbers behind our numbers
1. There are approximately 14.1 million households in Australia.
2. Based on typical water usage data, an average washing machine uses around 60 to 120 liters of water per load.
3. An average washing machine might run 4 to 5 loads per week.